AXY Global

⚠️ No direct phone or response-time signal in the header

The header offers only “Book a Consultation”. For a B2B agency asking visitors to commit budgets of $5k–$50k+, there is no phone number anywhere on the site (tel: links = 0) and no indication of how fast anyone replies.

Fix: add a clickable phone or a “We reply in <2h” micro-label next to the header CTA. Prospects who want to talk now currently have no fast path.

⏱ Estimated: 1 dev hour

⚠️ No poster image on the hero video

The <video> has no poster attribute. There is no fallback frame while the file downloads, if autoplay is blocked, if the user has data-saver or reduced-motion enabled — or, as here, if the codec cannot be decoded. A poster would have masked this bug entirely.

Fix: add poster="hero-frame.webp" so the area always shows a meaningful image.

⏱ Estimated: 1 dev hour

⚠️ Sub-headline is three dense sentences

The hero copy explains three visitor scenarios (don’t sell yet / already sell / Shopify audit) in one block of small text. The UVP should be readable in ~3 seconds; this needs closer to ten.

Fix: lead with one benefit line, then show the three scenarios as three short bullets or icon chips.

⏱ Estimated: 3 dev hours

⚠️ Ten services with zero hierarchy

All ten cards are visually identical, so nothing signals what AXY is best at or what most clients buy. A cold visitor facing ten equal options tends to choose none — and the page gives no guidance.

Fix: promote 3 flagship services to larger cards with a “Most popular” badge, and collapse the remaining seven into a secondary row.

⏱ Estimated: 5 dev hours

⚠️ Cards carry a name only — no outcome, no price anchor

Each card shows an icon and a title. There is no one-line outcome (“typically +30–40% organic traffic in 90 days”) and no “from $X” anchor, so the visitor must open a modal to learn anything — and has no way to self-qualify on budget before the form demands it.

Fix: add a result line and a starting price (or “custom quote”) to each card, plus an inline CTA inside the section.

⏱ Estimated: included above

⚠️ Every case is anonymous

Cases are labelled by category — “Beauty Brand”, “Fashion Apparel”, “Kids Furniture”. With bold claims like “$100k+ in 2 days” and “ROAS 5.2x” and no brand name, logo, or client quote attached, a sceptical buyer has nothing to verify.

Fix: name the brands you have permission to name, add logos, or attach a screenshot of the Seller Central / Shopify dashboard behind each number.

⏱ Estimated: 3 dev hours

⚠️ No names, no ratings, no aggregate score

There is no star rating, no review count, no reviewer name, company or role, and no aggregate AggregateRating schema. Chat screenshots alone can’t carry the trust load at this stage of the funnel.

Fix: add a headline metric (“4.9/5 from 120+ sellers”) and attribute every testimonial.

⏱ Estimated: 2 dev hours

⚠️ Faces are shown at 80×80 px — too small to build trust

Each team photo renders at 80×80 px. At that size faces are barely readable, which wastes the strongest trust asset on the page. (The same images are also the site’s worst performance offender — see Block 13.)

Fix: enlarge to 120–160 px, and make the founder’s card visually dominant.

⏱ Estimated: 3 dev hours

⚠️ A “Partner” placeholder and no verifiable credentials

One node in the orbit is a generic handshake icon labelled “Partner”. Team members show a first name and role only — no LinkedIn links (except the founder’s, which is hidden, see Block 9), no certifications, no “ex-Amazon” style credibility markers.

Fix: replace the placeholder with a real partner logo and add a LinkedIn link per person.

⏱ Estimated: included above

⚠️ Both phone and messenger are required

phone and telegram are each marked required, so the visitor must hand over two separate contact channels before anyone has spoken to them. For US and EU buyers especially, a mandatory phone number is a known drop-off point.

Fix: require one contact method; offer the second as optional.

⏱ Estimated: included above

⚠️ Consent checkbox is pre-ticked

The markup is <input type="checkbox" name="privacy" required checked>. Under GDPR, pre-ticked boxes do not constitute valid consent (CJEU Planet49, C-673/17) — and the policy it references returns a 404 (Block 9). Since AXY collects name, phone and messenger from EU visitors, this is a live compliance exposure and a risk flag for ad-platform review.

Fix: ship it unchecked and point the link at a working policy page.

⏱ Estimated: 1 dev hour

⚠️ No autofill support; validation uses a browser alert()

No field declares autocomplete, so browsers cannot autofill name or phone — measurable friction, especially on mobile. Consent validation fires a native alert('Please confirm…'), which looks like a system error rather than part of the brand.

Fix: add autocomplete="name|tel|email" and replace the alert with inline field-level messaging.

⏱ Estimated: 2 dev hours

⚠️ The closing block carries no trust weight

This is where the page asks for the conversion, and it contains a headline, two sentences and a button — no risk reversal, no “no obligation / no credit card”, no response-time promise, no testimonial, no face, no counter. Visitors who scrolled this far are the warmest on the site and are given the least support.

Fix: add a short reassurance row under the button (“Free · No obligation · Reply within 24h”), one client quote, and the 1000+ sellers stat.

⏱ Estimated: 4 dev hours

⚠️ The “free audit” is never actually defined

The central offer is repeated in six places but never itemised. A visitor cannot tell whether they'll get a 10-minute call, a PDF, or a Loom video — which makes the value impossible to weigh against handing over a phone number.

Fix: list 3–4 concrete deliverables and a turnaround time next to the CTA.

⏱ Estimated: included above

⚠️ Copyright still reads “© 2024”

The footer shows © 2024 AXY Marketing — two years stale. It's a small detail that reads as “this business may not be active any more”, directly above the contact buttons.

Fix: render the year dynamically so it never goes stale again.

⏱ Estimated: 1 dev hour

⚠️ Footer social icons are invisible

LinkedIn, Instagram and Facebook links exist in the footer markup but render at 0×0 px. They use Lucide placeholders (<i data-lucide="instagram">) that were never converted to SVG — window.lucide is loaded and other icons render, but these three were missed by the createIcons() pass.

Result: an agency selling SMM and content services displays no reachable link to its own social channels — they're in the HTML but nobody can see or click them.

Fix: re-run lucide.createIcons() after all sections render, or inline the three SVGs.

⏱ Estimated: 2 dev hours

⚠️ No company identity or phone number

No legal entity name, registration number or address appears anywhere, and there are zero tel: links. For a company that sells US Company Registration as a service and asks for $10k–$50k budgets, omitting its own corporate identity is a conspicuous trust gap for international B2B buyers.

Fix: add entity name, registered address and a phone number to the footer.

⏱ Estimated: included above

⚠️ Big claims, no verification layer

“$100k+ in 2 days”, “5M views”, “25,000 kits/mo”, “ROAS 5.2x”. The numbers are excellent — but nothing on the page substantiates them: no dashboard screenshots, no client names, no dates, no third-party profile (Clutch, Trustpilot, Upwork, Amazon SPN listing).

Fix: attach one piece of evidence per flagship case and link one external review profile. Strong claims without proof read as weaker than modest claims with proof.

⏱ Estimated: 2 dev hours

⚠️ No guarantee or risk reversal anywhere

There is no money-back guarantee, no trial scope, no “no obligation” statement and no SLA next to any of the six CTAs — even though a refund policy document exists.

Fix: surface the refund policy as a short guarantee line near the CTAs.

⏱ Estimated: included above

⚠️ “Official Partners” is asserted, not evidenced

The hero shows Amazon, TikTok and Shopify logos under the heading “OFFICIAL PARTNERS”. Platform logos presented as partnerships are a claim ad reviewers scrutinise; there is no partner ID, badge or directory link to back it.

Fix: link to the official partner directory listing, or relabel to “Platforms we work with”.

⏱ Estimated: included above

⚠️ 13 tap targets below the 44×44 px minimum

Measured on a 390×844 viewport: 13 of 21 visible interactive elements fall under the guideline. Footer links (Services, Cases, Team, Audit, the email address, Privacy, Refund) are only ~20 px tall, and case “Learn More” buttons are 40 px.

Fix: raise link line-height/padding to a 44 px hit area. Footer links are the most-missed taps on mobile.

⏱ Estimated: 2 dev hours

⚠️ Mobile hero has no visual at all

Both hero media elements sit inside a hidden lg:block wrapper, so mobile visitors get a text-only hero — no product shot, no team, no result visual — even though the assets are downloaded anyway (see Block 12).

Fix: serve a lightweight, mobile-cropped hero image to fill the gap.

⏱ Estimated: included in Block 2

⚠️ No numeric keypad hints on mobile inputs

The phone field correctly uses type="tel", but no field sets inputmode or autocomplete, so name and messenger fields miss autofill and optimal keyboards.

Fix: add autocomplete to every field (covered in Block 7).

⏱ Estimated: included in Block 7

⚠️ Not a single WebP or AVIF image on the site

Format audit across all 51 images: 20 PNG, 29 JPG, 0 WebP, 0 AVIF. Modern formats typically cut 25–40% at identical quality before any resizing gains.

Fix: convert to WebP with JPG/PNG fallbacks.

⏱ Estimated: included above

⚠️ 41 of 51 images load eagerly; page height jumps during scroll

Only 10 images use loading="lazy". Separately, all sections use content-visibility: auto without contain-intrinsic-size — so document height grows from 3,896 px to 5,617 px as the user scrolls, making the scrollbar jump and shrink under them.

Fix: lazy-load everything below the fold, and declare contain-intrinsic-size per section.

⏱ Estimated: 1 dev hour

⚠️ No robots.txt and no sitemap.xml

Both return 404. With only a handful of URLs this isn't fatal, but a sitemap declaring the EN and RU pages would help Google resolve the language pair correctly — especially while the canonical conflict is being fixed.

Fix: publish a minimal robots.txt plus a sitemap listing both language versions and the policy pages.

⏱ Estimated: 1 dev hour

⚠️ Two Microsoft Clarity projects load simultaneously

Both clarity.ms/tag/wqhxb45k2d and clarity.ms/tag/vtlc6avxzj are on the page, so every session is recorded twice into two separate dashboards — splitting heatmap data, doubling the script cost, and making it unclear which project holds the truth.

Fix: keep one project ID and remove the other.

⏱ Estimated: 1 dev hour

⚠️ No TikTok pixel, and no exit-intent capture

TikTok Shop management is a headline service and a full tab of case studies, yet there is no TikTok pixel — so TikTok traffic can't be retargeted or optimised. There is also no exit-intent offer or lead magnet for visitors who leave without converting.

Fix: install the TikTok pixel, and add a soft exit offer (e.g. a downloadable “Amazon listing checklist”) to capture emails from non-converters.

⏱ Estimated: 5 dev hours