Lina Burduk

CRO Audit — Single Product Landing Page Mode
September 2026 · Embodied Movement Practice · Workshop £180 GBP

Verdict: linaburduk.com sells exactly one product — a £180 Dance Movement Workshop ("Return to Yourself", Friday 2 October, London Holborn, 8–10 places). But it is built as a 15-page multi-page Shopify store, with two empty collections, a blog, and a second, unrelated business living on the same domain. For a single high-ticket workshop, this architecture works against you at every step.

The good news is unusual. The homepage copy is genuinely strong. The value proposition is clear, the "who it's for" section is sharp, the outcomes are well articulated, and there are six detailed, emotionally credible testimonials plus six substantial FAQ answers that handle the real objections. The credentials are real too — Roehampton University Dance Movement Practitioner, IPHM & CMA accreditation, an Institute of Psychology facilitator diploma, and 20 years as a director-choreographer. Most audits have to recommend writing this material from scratch. Here it already exists.

The problem is the conversion architecture around those words. There is no call-to-action, no price and no proof above the fold. A cookie consent dialog covers the hero on the very first visit. Every "Book your place" button sends the visitor away from that strong copy onto a bare default Shopify product page with an empty description — no date, no address, no places-left — carrying stale copy that reads "Starts in September" for an October workshop. There are no analytics or advertising pixels of any kind, and zero email capture anywhere on the site, despite Klaviyo being installed and loading on every page. Mobile LCP measures 6.6s against a desktop score of 100/100.

This report shows exactly what the one-page version should look like, why each section exists, what it costs, and what we need from you to build it.

9
Critical Issues
10
Warnings
13
Done Right
1
Product Sold
15
Pages Live
Current Problems & Solutions
Nothing to click above the fold

The first screen is a headline, a byline and a photo — no button, no price, no date, no rating. The first real CTA sits well below the fold. Visitors who decide in the first three seconds have nothing to decide with.

Fix: CTA + price + proof above the fold
Cookie modal covers the hero on first visit

A centred cookie consent dialog dims and blocks the entire hero the moment anyone arrives — on mobile it occupies roughly 55% of the screen. This is the literal first impression for 100% of first-time visitors, including every click from a paid ad or an Instagram link.

Fix: slim bottom banner, non-blocking
Every CTA leads to a bare, empty product page

"Book your place" and "Sign up for the group" both point to a default Shopify product page whose description field is completely empty — 0 characters. No date, no time, no address, no what's-included, no places-left, no refund terms. All the persuasion built on the homepage is discarded at the exact moment of purchase.

Fix: booking box inline, same page
Product page says "Starts in September" — the workshop is 2 October

Stale copy left on the checkout-critical page directly contradicts the announcement bar, the homepage and the product title itself. For a dated, one-off event this is the most damaging possible error: it makes a buyer doubt they are booking the right thing, at the exact second they reach for their card.

Fix: one source of truth for the date
Zero analytics and zero advertising pixels

No Meta Pixel, no GA4, no Google Tag Manager, no TikTok pixel — only Shopify's built-in reporting. You cannot retarget anyone, cannot build lookalike audiences, cannot see which channel produces bookings, and cannot optimise a single advert. Any money spent on ads today is unmeasurable.

Fix: GA4 + Meta Pixel + Conversions API
Klaviyo is installed but captures nothing

Klaviyo's script loads on every page, yet there are zero email inputs on the entire site — no embedded form, no popup, no exit-intent, no waiting list. For a £180 considered purchase almost nobody books on a first visit, so every one of those visitors is lost permanently. The tool is already paid for and doing nothing.

Fix: capture form + welcome flow
Live placeholder pages reading "Placeholder heading"

/pages/contact reads "Placeholder heading / Placeholder text / Placeholder source". /pages/bread-course reads "Placeholder heading / Placeholder text / Placeholder button". The blog's only post is titled "Test article" with "Placeholder label". All publicly reachable, all in the sitemap, all indexable by Google.

Fix: delete or complete before ad spend
A second, unrelated business shares the domain

/pages/about-me is a gluten-free baking CV — founder of a Ukrainian gluten-free bakery, trained by pastry champions — and /pages/courses sells three bread-baking courses. A visitor researching a therapeutic movement practitioner who lands on either page finds a pastry chef instead. It fractures credibility precisely where trust is being built.

Fix: separate domain or clear division
Mobile LCP 6.6s — Performance 68/100

Measured via Google PageSpeed Insights: mobile LCP 6.6s, FCP 2.8s, Speed Index 5.5s, Performance 68. Desktop scores a perfect 100 — so the fault is specifically the mobile hero image plus 148 JavaScript files across 237 requests. Most traffic to a workshop like this arrives on a phone, from Instagram.

Fix: compress hero, defer scripts
⚠️ No H1 on the homepage; title tag is just "Lina Burduk"

The homepage has 0 H1 tags and 21 H2s. The <title> is literally "Lina Burduk" — no "Dance Movement Therapy", no "London", no "Workshop". Nobody searching for the service can find it, despite a well-written meta description that describes it perfectly.

Fix: proper H1 + keyword-rich title
⚠️ Required "Phone number *" before Add to Cart

A mandatory phone field blocks the booking button with no explanation of why it's needed or how it will be used. Demanding a phone number before payment measurably reduces completion — and unexplained, it reads as a privacy risk to a first-time visitor.

Fix: collect post-purchase, or justify it
⚠️ Product title reads "Workshop  October 2d"

A typo ("2d" rather than "2nd"), a double space, and a URL handle that says something else entirely — /products/1-group-session-in-london. The title is also unmarketable: it never says it is a Dance Movement Workshop, where it takes place, or how long it runs.

Fix: descriptive title + matching handle
⚠️ Scarcity is real, but invisible where it counts

"Only 8–10 spots per workshop" appears exactly once, mid-homepage. It never appears beside a booking button, and never on the product page at all. Genuine, honest scarcity is the strongest lever this offer has, and right now it is wasted.

Fix: places-left beside every CTA
⚠️ Six excellent testimonials — with no faces, stars or dates

The reviews are detailed, specific and emotionally convincing (TAIS, OLGA, NATALIA, KATERINA, YANA, VIKTORIA), but they carry zero photographs, no star ratings, no dates and no review platform behind them. As a result they read as marketing copy rather than as verifiable proof.

Fix: photos + stars + review app
⚠️ Two empty collections, indexed and reachable

/collections/dance-movement-therapy-london and /collections/online-sessions-dmt both render "0 products — No products found", complete with a filter and sort interface. Both sit in the public sitemap. The second also implies online sessions exist, which nothing else on the site offers.

Fix: remove, or populate with an online tier
⚠️ The "Read more" link goes nowhere

Inside the benefits block, a "Read more" link points at / — it silently reloads the homepage and discards the reader's scroll position. Anyone who clicks it is thrown back to the top, mid-consideration.

Fix: expand inline or remove
⚠️ No sticky booking bar anywhere

The homepage is long — problem, benefits, credentials, six reviews, six FAQs. Once a visitor scrolls past a CTA there is no persistent way to book. On mobile especially, a reader finally convinced at the FAQ has to scroll back hunting for a button.

Fix: sticky bar with price + places left
⚠️ A 30-country currency selector, all showing GBP

The header carries a country picker listing Australia, Japan, Canada, Singapore and thirty more — every one of them displaying GBP £. For an in-person workshop in Holborn this is pure clutter: it adds header weight and implies the offer can be attended from anywhere.

Fix: remove it, keep the EN/RU toggle
⚠️ Social share image served over http://

The og:image URL begins http:// rather than https://. Several platforms silently drop insecure preview images, so links shared to Instagram, Facebook or WhatsApp can appear with no image at all — on what is most likely the primary traffic channel.

Fix: force https on og:image
The copy is genuinely strong

A clear value proposition, a sharp "who it's for", a credible explanation of why the practice works, four articulated outcomes, six substantial testimonials, and six real FAQ answers covering the actual objections — dancing ability, what to wear, whether you must share feelings, injuries, and whether it replaces counselling. Most audits have to recommend writing all of this. Here it exists and simply needs rearranging.

Keep & reuse verbatim
Credentials, payments and policies all in place

Roehampton DMT Practitioner, IPHM & CMA accreditation, Institute of Psychology diploma, 20 years choreography. Shop Pay instalments are already live (3 × £60 on a £180 booking), alongside a full payment-icon row, breadcrumbs on the product page, complete footer policies, correct canonical and hreflang tags, a CLS of 0, and a free 15-minute Calendly consultation as a low-friction entry point.

A strong foundation to build on
Evidence — What Visitors Actually See
Homepage on desktop with the cookie modal blocking the hero
Desktop, first visit: the cookie dialog dims and blocks the entire hero. Behind it: no CTA, no price, no rating, no date.
Homepage on mobile with the cookie modal covering the fold
Mobile, first visit: the same dialog covers roughly 55% of the screen and buries the subheadline. Mobile LCP measures 6.6s.
Homepage hero after accepting cookies
The hero once cookies are dismissed: a strong headline, but still no button, no price and no proof anywhere on the first screen.
Product page showing an empty description
Where every CTA lands: "Workshop October 2d", a required phone field, an empty description, and no date, address or places-left.

Landing Page Wireframe

13 sections — annotated design reference, built from your existing copy

Section 01

Announcement Bar & Navigation

Зачем: шапка — единственный элемент, который виден всегда. Для события с конкретной датой она должна отвечать на «когда и сколько осталось мест» без единого клика.
  • Announcement bar уже есть и работает: «Next Workshop 2 October!» — добавить счётчик мест
  • Убрать селектор 30+ стран (все в GBP) — воркшоп проходит только в Лондоне
  • Убрать «Log in» — личный кабинет для разовой брони не нужен
  • Оставить переключатель EN / RU — аудитория действительно двуязычная
  • Добавить CTA в шапку: «Book — £180» справа, всегда на виду
Кнопка бронирования в закреплённой шапке даёт в среднем +15–20% к числу переходов в оплату на длинных лендингах.
🗓 Next Workshop — Friday 2 October, London Holborn  |  4 of 10 places left @lina_burduk
LINA BURDUK
Section 02

Hero — Above the Fold

Зачем: 80% решения принимается до первого скролла. Сейчас на первом экране нет ни кнопки, ни цены, ни доказательства — только заголовок и фото. Всё необходимое для брони должно быть здесь.
  • Заголовок оставить: «Return to Yourself» — он уже сильный
  • Подзаголовок — существующая строка про освобождение от напряжения
  • Дата, время, место, длительность прямо под заголовком — это событие, а не товар
  • Рейтинг выше fold — 6 реальных отзывов уже есть, их нужно показать сразу
  • CTA с ценой в кнопке — «Book Your Place — £180»
  • Фото: заменить обрезанный кадр — сейчас в центре композиции случайный фрагмент тела, а не лицо и не круг
  • Cookie-баннер — узкой полосой внизу, не поверх экрана
«Страницы с рейтингом выше fold конвертируют на 34% лучше» — здесь отзывы уже написаны, их просто не видно вовремя.
Friday 2 October · 10:30–13:00
London, Holborn

Dance Movement Workshop
«Return to Yourself»

A guided practice where movement releases the stress and tension stored in your body.
No dance experience needed — just you, and permission to let go.

★★★★★
Based on 6 participant reviews
Only 8–10 places  •  2.5–3 hours  •  Pay in 3 × £60 with Shop Pay
Section 03

Credentials Strip

Зачем: сразу после hero — первый момент сомнения. Для психо-телесной практики главный вопрос не «красиво ли», а «безопасно ли и кто эта женщина». Квалификация закрывает его за секунду.
  • Реальные регалии из блока «About me» вынести наверх
  • Roehampton University — Dance Movement Practitioner
  • IPHM & CMA — международные аккредитации
  • Институт психологии — диплом фасилитатора
  • Горизонтально, без скролла — 4 пункта, не больше
Для therapy / wellness ниши подтверждённая аккредитация — фактор доверия №1, важнее дизайна и цены.
🎓Roehampton University
DMT Practitioner
📜IPHM & CMA
Accredited
🧠Institute of Psychology
Facilitator Diploma
💃20 Years
Director & Choreographer
Section 04

The Problem — Who It's For

Зачем: прежде чем продать решение, нужно назвать боль. Человек должен узнать себя: «это про меня». После этого он читает дальше — и уже ищет решение, а не оценивает предложение.
  • Текст уже написан — блок «Who it's for» переносится дословно
  • 4 карточки боли, без продукта — только узнавание
  • Эмоциональный заголовок вместо нейтрального «Who it's for»
  • Без CTA здесь — рано, сначала признание проблемы
Cold traffic конвертирует в 3–4× лучше, когда видит своё отражение в тексте до того, как увидит цену.

You understand everything with your mind.
Your body still hasn't let go.

You're going through a hard stretch, and you're running on empty.
You're tired of always having to be the strong one.
Your mind won't stop, even when your body is exhausted.
You've forgotten what it feels like to feel alive and light in your own body.

The body doesn't know how to lie: it holds your suppressed emotions, fears, and the weight of responsibility.

Section 05

Booking Box — Inline, Not a Separate Page

Зачем: это ядро всей перестройки. Сейчас кнопка уводит на пустую страницу товара, и вся убедительность теряется. Бронирование должно происходить здесь, в том же скролле, рядом с доказательствами.
  • Убрать переход на /products/... — форма встроена в страницу
  • Дата, время, адрес — прямо в боксе, а не только в шапке
  • Счётчик мест — честный дефицит 8–10 мест, главный рычаг оффера
  • Shop Pay 3 × £60 — уже подключено, вынести на видное место
  • Телефон — убрать из обязательных до оплаты или объяснить, зачем он нужен
  • Условия переноса и возврата — строкой под кнопкой, здесь пик тревоги
  • Фото зала — реальное пространство снимает страх «куда я иду»
Каждый переход между страницами в воронке стоит 10–30% посетителей. Здесь мы убираем переход целиком.
Workshop space
Embodied Movement Practice
★★★★★ (6 reviews)
Dance Movement Workshop
«Return to Yourself»
£180.00 taxes included
Or 3 interest-free instalments of £60.00 with Shop Pay
  • Friday 2 October, 10:30–13:00
  • 5a Bloomsbury Square, London WC1A 2TA
  • 2.5–3 hours, small group of 8–10
  • No dance experience needed
  • Led by an accredited DMT practitioner
⚡ Only 4 of 10 places remaining for 2 October
Secure checkout  •  Free reschedule up to 7 days before  •  Instant email confirmation
Section 06

What You'll Get

Зачем: после цены покупатель переходит к логике: «а что я реально получу за £180?». Абстрактное «станет легче» не продаёт — нужны конкретные, названные результаты.
  • 4 результата уже сформулированы на сайте — переносим
  • Убрать битую ссылку «Read more», которая ведёт на /
  • Раскрывать текст на месте, без перезагрузки страницы
  • Формулировки от лица клиента, а не от практики
Конкретно названный результат («отпустить гиперконтроль») запоминается в разы лучше обещания «вам станет лучше».
🌀

Release hypercontrol & anxiety

Let go of the constant need to control everything.

🌳

A fundamental sense of support

Feel steady and supported in your own body again.

💧

Release of suppressed feelings

Release the stress, anger and fatigue you've been carrying.

🕊

Returning to yourself

Come back to your softness, spontaneity and sensuality.

Section 07

How It Works — Logistics

Зачем: для офлайн-события «куда ехать, что надеть, сколько длится» — это реальные барьеры. Неотвеченный бытовой вопрос останавливает бронь так же надёжно, как высокая цена.
  • 4 шага: бронь → подтверждение → что взять → день практики
  • Точный адрес и карта — 5a Bloomsbury Square, WC1A 2TA
  • Что надеть — из FAQ: удобная одежда, босиком или в носках
  • Ближайшее метро и время пешком — снимает тревогу приезда
Для офлайн-мероприятий понятная логистика на странице снижает количество предпродажных вопросов на 40–60%.
1

Book online

Secure your place in 2 minutes — or pay in 3 instalments.

2

Get confirmation

Email with the address, timing and what to bring.

3

Come comfortable

Any clothing that lets you move. We practise barefoot or in socks.

4

Return to yourself

2.5–3 hours in a small, safe circle of 8–10 women.

🗺Embedded map — 5a Bloomsbury Square, London WC1A 2TA
nearest tube and walking time from Holborn station
Section 08

Reviews — Part 1

Зачем: после логистики — пик сомнения «а сработает ли это у меня». Три отзыва отвечают на три разных страха: сопротивление, телесный зажим, эмоциональный прорыв.
  • 6 сильных отзывов уже есть — текст переносится дословно
  • Добавить фото участниц (с разрешения) — сейчас фото нет вообще
  • Добавить звёзды и дату — превращает текст в проверяемое доказательство
  • Подключить review-приложение для автоматического сбора новых отзывов
«Добавление отзывов к странице даёт +34% к конверсии» — с фото участниц эффект заметно выше, чем у текста без лица.
★★★★★
6 reviews from real participants
★★★★★
"At the start, my anxiety was 9 out of 10. I wanted to run away. During the process, without even noticing, I relaxed COMPLETELY. By the end I just burst into tears — it felt so good, like I'd found freedom."
TAIS
Participant photo — with permission
★★★★★
"When I released the blocks, my body felt as if it had been undressed. The circle of women was something special — like a glowing circle floating above the ground!"
OLGA
Participant photo — with permission
★★★★★
"This practice was exactly what I needed!!! At the start my body was holding so many unprocessed emotions that I sobbed and even screamed. By the end, I felt lightness and freedom."
NATALIA
Participant photo — with permission
Section 09

Mid-page CTA

Зачем: после первого блока отзывов около 40% готовых к покупке хотят забронировать немедленно. Повторный CTA нужен, чтобы им не пришлось скроллить обратно наверх.
  • Цена крупно плюс счётчик оставшихся мест
  • Альтернатива для сомневающихся — бесплатная 15-минутная консультация
  • Trust-строка под кнопкой: перенос, подтверждение, безопасная оплата
  • Sticky-бар включается начиная с этой точки скролла
Бесплатная консультация рядом с основным CTA ловит тех, кто не готов платить сразу — Calendly у вас уже настроен.
£180.00
Friday 2 October · 10:30–13:00 · London Holborn
⚡ Only 4 of 10 places remaining
🔒Secure checkout
Free reschedule
Instant confirmation
💳3 × £60 Shop Pay
«Return to Yourself» · 2 Oct · £180 · 4 places left
Section 10

About Lina — the Right Story

Зачем: в терапевтической нише покупают человека, а не услугу. Здесь же сейчас главная репутационная проблема: страница «About me» рассказывает про безглютеновую пекарню, а не про телесную практику.
  • Использовать раздел «About me» с главной — там правильная история
  • Личная причина: нейропластичность и преодоление дислексии у сына
  • Образование и аккредитации отдельным списком
  • Фото Лины — с лицом, а не обрезанный кадр
  • Кулинарный бренд развести на отдельный домен или раздел
Эксперт с личной историей вызывает доверие быстрее, чем перечисление регалий — а здесь есть и то и другое.

About Lina

For over 20 years I worked as a director-choreographer, noticing every day how movement changes people. I began deeply studying neuroplasticity and the connection between movement and brain function — and it was through body-movement exercises that we overcame my son's dyslexia.

Dance movement practice has nothing to do with classical dance. It is a deep psycho-physical practice. You can understand everything with your mind, but as long as the body stays tense, the stress won't go anywhere. Through directed movement we send the brain a direct physical signal: "I am safe, it's okay to let go of control."

Roehampton University — DMT Practitioner IPHM & CMA Accredited Institute of Psychology Diploma
📷Portrait of Lina — face visible, warm and calm
replaces the current cropped, headless hero image
Section 11

Reviews — Part 2 & What to Expect

Зачем: второй пик социального доказательства после истории эксперта. Здесь важно снять страх «а вдруг со мной ничего не произойдёт» — или наоборот «а вдруг слишком много».
  • Оставшиеся 3 отзыва — KATERINA, YANA, VIKTORIA
  • Блок «нет правильной реакции» — сильный текст с сайта, снимает страх
  • Разные типы опыта: слёзы, смех, сопротивление, спокойствие
  • UGC-видео из Instagram, если появится согласие участниц
Отзыв, описывающий сопротивление и сомнение, убеждает сильнее восторженного — он звучит правдоподобно.

Some cry here, finally releasing old pain, while others laugh sincerely and feel joy. There is no right or wrong here — any reaction you have is the right one.

★★★★★
"After the practice, love for my body, tenderness toward myself, and femininity awakened. Your offline sessions are pure magic!"
KATERINA FARINA
★★★★★
"My mind actively kept everything out — I felt heaviness and had to lie down, then made myself get up and keep going. Right now there's no anxiety, no fatigue, no fear, just calm."
YANA
★★★★★
"I realized my body is in a very deep freeze. When we did the exercise to release blocks — that's where the key realization hit. Huge gratitude for this session."
VIKTORIA
Section 12

FAQ — Objection Handling

Зачем: закрыть последние возражения прямо перед покупкой. Интерактивный аккордеон создаёт ощущение, что бренд слышит и отвечает — а не прячет ответы на отдельной странице.
  • 6 вопросов уже написаны и отвечают на реальные страхи — переносим дословно
  • «Не умею танцевать» — вопрос №1, ставим первым
  • «Травмы и ограничения» — критично для аудитории 35+
  • «Обязательно ли делиться чувствами» — главный страх интроверта
  • CTA сразу после FAQ — возражения сняты, момент решения
FAQ на самом лендинге видят до 60% читателей. На отдельной странице /pages/faq — менее 5%.
Do I need to know how to dance?+
No, you don't. This isn't about choreography, it's about free movement. You don't need to look graceful here, and we don't teach routines.
I have old injuries or physical limitations. Can I still join?+
Yes. This is not a sport, not fitness, and not stretching. The core principle is to move from a place of comfort and safety. If at any point your body needs to simply lie on the floor and breathe, you'll lie down and breathe. I will always help adapt the practice to your body's abilities.
Do I have to share my feelings with the group?+
Absolutely not. Every session includes time for sharing, but you only say what you want to say, and only if you want to. You can simply listen to others or stay silent altogether. No one here will try to force emotions out of you.
What should I wear to the workshop?+
Any comfortable clothing that doesn't restrict your movement. We practise barefoot or in socks.
What does the workshop actually look like?+
We start with introductions and a warm-up, and I gently prepare you and your body for deeper work. Then we move on to the main exercises, where all kinds of insights happen. Some cry, some laugh and feel joy. Everyone has their own story.
Does this replace traditional counselling?+
Embodied Movement Practice is a perfect complement to classical talking sessions. We work from the body upward to release tension. Often it's after body-based practices that clients experience their biggest insights, which they then discuss with their counsellor.
Section 13

Final CTA + Email Capture

Зачем: финальный закрывающий блок — весь арсенал конверсии в одном месте. И главное: email-захват для тех, кто не забронирует сегодня. Сейчас на сайте нет ни одного поля email, хотя Klaviyo уже оплачен и загружается на каждой странице.
  • Цена, дата, места — последний раз, крупно
  • Email-захват: «узнать о следующем воркшопе первой»
  • Klaviyo уже установлен — нужны форма и 3 сценария писем
  • Welcome-цепочка плюс напоминание о брошенном оформлении
  • Запрос отзыва автоматически через 2 дня после воркшопа
  • Sticky-бар остаётся на экране до конца страницы
При 8–10 местах на воркшоп список ожидания — не «приятное дополнение», а основной актив: он заполняет следующую дату без рекламного бюджета.

Return to Yourself

Friday 2 October · 10:30–13:00 · 5a Bloomsbury Square, London WC1A 2TA

⚡ Only 4 of 10 places remaining

Secure checkout  •  3 × £60 with Shop Pay  •  Free reschedule up to 7 days before

Can't make 2 October?

Join the waiting list and be the first to hear about the next workshop date.

No spam. Just workshop dates and occasional practices you can do at home.
«Return to Yourself» · 2 Oct · £180 · 4 places left
Before We Begin
12 questions we need answered before starting design & development
Question 01

Brand separation: the domain currently hosts two unrelated businesses — the movement practice, and a gluten-free baking brand (/pages/about-me, /pages/courses, plus bread recipe lead magnets). Do you want the baking business moved to its own domain, kept in a clearly separated section, or retired? This is the single biggest credibility decision on the site.

Question 02

Participant photos: do you have photographs from previous workshops where participants have given permission to be shown? Real images of the circle, the room and the practice are the strongest asset this page can have — far more than cropped or stock imagery.

Question 03

Reviews with faces: your six written testimonials are excellent. Can any of those women be asked for a photo, a first name plus initial, or ideally a short video? Even two or three faces transform how the whole section reads.

Question 04

Workshop cadence: is 2 October a one-off, or is this a recurring monthly workshop? If it recurs, the page should be built around a rolling "next date" so it never goes stale — and the waiting list becomes your main growth engine.

Question 05

Online sessions: the collection /collections/online-sessions-dmt exists but is empty, and one testimonial mentions online sessions. Do you offer them? If so they belong on the page as a lower-priced entry point for people outside London.

Question 06

Traffic source: where will visitors come from — Instagram organic, Meta ads, referrals from therapists, or search? The hero headline and first screen should match the channel. With no pixels installed we are currently flying blind on this.

Question 07

Phone number field: the product form requires a phone number before Add to Cart. Is this operationally necessary — day-of contact, for instance? If yes we'll keep it and explain why inline; if not, we'll collect it after payment where it costs no conversions.

Question 08

Cancellation & refund terms: what is your actual policy for a booked place — full refund, transfer to the next date, or no refund? This needs to sit next to the booking button. Ambiguity at £180 is a real barrier for a first-time participant.

Question 09

Places remaining: are you willing to show a live or manually-updated counter ("4 of 10 places left")? Your scarcity is genuine and it is the strongest lever this offer has — but it must always be accurate, never invented.

Question 10

Russian version: the site has an EN/RU toggle and a full /ru/ locale. Should the landing page be fully bilingual with equal quality in both languages, or is one primary? This significantly affects copywriting scope.

Question 11

Klaviyo access: Klaviyo is installed and loading on every page but captures nothing. Can you give us admin access to build the signup form, the welcome flow, the abandoned-checkout reminder and the post-workshop review request? No new subscription is needed — it is already paid for.

Question 12

Structure feedback: the wireframe above is our recommended order. Anything you'd add, remove or reorder? For example: moving the credentials higher, adding a section on what to expect emotionally, or including a short video from you. Tell us before we move to high-fidelity design.

Investment
$1,500
One-page high-converting landing page — design + development
Custom single-page landing replacing the current 15-page structure All 13 sections built from your existing copy — hero, credentials, problem, booking box, benefits, logistics, reviews, about, FAQ, final CTA Inline booking box — no more redirect to an empty product page Sticky booking bar (desktop + mobile) with price and places-left Non-blocking cookie banner replacing the hero-covering modal Analytics setup: GA4 + Meta Pixel + Conversions API Klaviyo forms and 3 core flows — waiting list, abandoned checkout, post-workshop review request Mobile performance pass — target LCP under 2.5s (currently 6.6s) SEO fixes: proper H1, keyword-rich title tag, https og:image, placeholder pages removed Mobile-first responsive design — 390px, 768px and 1440px breakpoints 2 rounds of revisions included · 3–4 week delivery
Proven Results — Our Approach in Action

Stores on our CRO approach grew Total Sales +19%

The fixes in this report aren't theory — they're the same conversion levers we implement for the stores we work with. Here's the Total Sales curve from a store running our approach versus the previous period:

Total Sales over time — up 19% with our CRO approach

Total Sales over the period: $168,636+19% vs the prior period. Solid line = current (our approach), dotted = before.